Little-Known Ways To Market Your Home On Social Media

Posted on: 22 April 2016

The decision to sell your home is one that can change your life, and it's important to market it effectively in order to get the most profit from your real estate investment. If your house sits on the market for a substantial amount of time, that can decrease the amount you can expect a buyer to ultimately pay. By using social media to market your home listing, you can get the word out quickly and efficiently to your target audience. Here are some of the little-known ways that you want to utilize social media to make the most of its marketing possibilities.

Facebook

Facebook is a very popular social media website for real estate marketing. That doesn't mean the market is too flooded to stand out, though. Just be savvy about how you post and try the following strategies.

  • Be entertaining. - You don't have to simply share the link to your traditional real estate listing and be done with it. You'll attract a lot more attention if you post something entertaining. You may take a video of your cat walking around your home or perhaps showcase your house through your children's eyes. Do something to draw attention to the listing and entertain potential home buyers.
  • Use your personal page. - Many people rely on their real estate agent's business page to promote their home listings. The truth is, though, that you could probably reach many friends of friends if you post your listing on your personal Facebook page and encourage your connections to share it themselves. That can be more effective than a business listing elsewhere.

Instagram

Although Instagram is a visual app, fewer real estate agents and home sellers use it to market houses. Instead, they opt for other social media websites like Facebook. It can nevertheless be a great way to reach potential buyers. Consider these Instagram marketing strategies:

  • Go for interesting aesthetics. - Take photos of specific, visually appealing spots in a room. When it comes to Instagram, you don't have to take a photograph of the whole entire room like you would for a traditional real estate listing. Take a beautiful photo of a French door with a great view or a unique shelf.
  • Utilize hashtags. - Hashtags are commonly used to connect with people on social media who are fans of similar things. However, they can also be effective for real estate marketing. Use hashtags with your city, county, state, and specific area landmarks.
  • Tag interested parties. - Don't be afraid to tag people in Instagram posts. If someone you spoke with is interested in your real estate posts, be daring about tagging people. Just be smart with this feature. Never tag people without first having a connection with them that you can refer to in the post.

Finally, when you go to market your home listing on social media, think outside the box. Follow these tips and try out your own ideas to see what works best for your listing. When you market your home effectively on social media, you may sell your home faster and for a higher price. It's one tool you should never ignore when marketing your listing. You could also try to find a real estate agent, like Re/Max Premier - Von Truong, who might do this for you if asked.

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