Two Tips for Making Your Home More Appealing to Home-Based Workers

Posted on: 19 January 2017

According to the latest statistics, approximately 53 million freelancers and 45 percent of employees work from home. That number is expected to rise as technology continues to advance and make collaborating across long distances easier and cheaper, so there's a good chance at least some of the potential homebuyers looking at your house will be home-based workers. Here are two tips for making your home more appealing to people in this growing demographic.

Stage a Room as a Home Office

It is one thing to know you can turn a spare room into an office, but actually seeing a room that's been converted to one can help potential home buyers better visualize how the house fits into their lives. It can provide them with ideas on how to best arrange the room to suit their needs, and the more a potential buyer can visualize living in the home the more attached they may become to it and the more likely they may make an offer.

If you don't have an extra room you can turn into an office, see if you can carve out space in the living or dining room for a work area. Try to put the workstation near the window with the best view where the person can look at something more interesting than a computer screen all day.

Highlight the Alternative Work Spaces in the Area

The thing about home-based workers is they like to work outside the house every once in awhile. You can make the location of your home more attractive by highlighting all the alternative places where the person can get some work done. For instance, potential buyers may be very interested to learn there is a Starbucks, public library, and co-working facility nearby where they can go for a change of scenery.

In addition to that, it's a good idea to highlight socializing opportunities. Working from home can get pretty lonely, especially if the potential homebuyer doesn't have kids or a significant other. So pointing out the local craft shop has a monthly knit-and-sit event where local people get together to gossip and knit may be very appealing. However, you have to be careful here and try to feel out each person. Some people may be introverts who prefer solitude, so highlighting the quiet and relatively child-free neighborhood may be a better option.

For suggestions on more things you can do to appeal to work-at-home people or help attracting those from that demographic, contact a real estate agent.

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