Finding A Great Real Estate Agent

Posted on: 30 October 2017

There is no doubt that the process of selling a home involves some challenges. For many homeowners, pricing the home correctly is one of the most formidable of those challenges. If they choose a price that is too low, they can lose money on the sale. If they price the home too high, prospective buyers are likely to avoid it and the home will go unsold. Luckily, there are some tried and true ways sellers can work toward selecting the best possible price for their home. 

Learn about your home's competition

The explosion of technology and apps related to real estate has done much to educate both buyers and sellers about the real estate market, but sellers who want to price their home correctly should remember to narrow their focus to their home's real competition. Instead of relying on real estate valuation apps and sites for pricing pointers, sellers should look at homes that have recently been placed on the market or have sold within the immediate area or neighborhood in which they live. When looking at these homes, sellers should pay special attention to the homes that are most similar to their own.

Leave sentiment out of the pricing decision

Another proven way to improve your pricing strategy is to make sure that you are leaving your personal feelings and emotions out of the pricing process. Prospective buyers will not place extra value on your home because of any of the special memories your family has made there. Instead, they are seeking to find a home where they can make their own memories, at a price they like and can afford. 

Lean on a proven real estate professional

The final and most important way in which sellers can be sure they are pricing their home correctly is to utilize the services of a successful listing agent who works in the area in which the home is located. These real estate professionals know the history of their local market, as well as the upcoming trends that will affect it.

Even more important is the fact that the best listing agents have mastered the art of pinpointing the exact price point at which a home should be priced by compiling a comparative market analysis, or CMA. These in-depth studies utilize recent sales and listing information of homes that most closely compare to the one they are pricing. In addition to price, a properly prepared CMA will also help sellers see other important information, such as the average amount of time for homes to go under contract or close.

Contact a local realtor for more information and assistance.